Exploiting Research: The Importance of Understanding the Market.
On Thursday the 22nd February 2018, London Higher Europe organised a half-day workshop led by Lance Leverette.* The workshop aimed to help delegates understand the need for thorough market research in different stages of the research life cycle, in order to ensure research outputs are brought to market effectively.
We have recorded this workshop and it is posted below.
The workshop was split into three sections, each dealing with specific aspects of market exploitation. The first session looked at conducting market research and sizing up a potential market for a product or service emerging from grant-funded research.
The second looked at how to judge the strengths of intellectual property and package it to maximise revenue from the IP being generated in the institution.
The third section looked at who might want to invest in different types of research, and at what stage of the research life cycle you might want to market the research to them. This session included tips for approaching investors, private companies and other stakeholders to increase the likelihood of a positive response.
In attendance were representatives from 6 institutions: London South Bank University, Queen Mary University of London, Royal Holloway University of London, SOAS University of London, University of East London and University of the Arts London.
London Higher Europe is currently piloting some online resources for members, and we have recorded this workshop for those unable to attend on the day. The video is posted below and a copy of the slides is also available for download on request.
If this resource proves popular, we will continue this trend with future workshops.
For more information on this workshop, or London Higher Europe consortium more generally. Please contact Jordan.firstname.lastname@example.org
*Lance is an experienced market analyst working in industrial applications of scientific research. He frequently works with universities to help them commercialise their research and often speaks at events in both the United States and Europe.